New London showroom opened at Design Week

Clerkenwell Design Week a big success

The opening of the new UK showroom last month coincided with London’s Clerkenwell Design Week. The event, held at the end of May, always creates an exciting buzz in the furniture industry. Over the three days, the UK team welcomed in almost 1000 visitors, which was around a 20 percent increase from 2018.

Furthermore, Clerkenwell Design Week organisers have deemed the event a great success story in general this year, especially significant in its 10 year.

New London showroom opened

Right in the heart of Clerkenwell, the new open-plan showroom space provided the perfect environment to meet new customers and reconnect with existing contacts. New products were also on show for the Sedus UK team to exhibit and demonstrate.

New products

New products from Sedus, such as the se:cube, se:fit and se:motion, were the clear highlights for visitors from the design community. However, the ‘room in room’ modules, or cubes, created a lot of interest (se:cube or se:space https://www.sedus.com/en/products/details/sespace/)

Showroom visitors and CDW attendees remarked positively on the quality, acoustics and comfortable seating whilst viewing the cubes.

Social media presence

There was a comprehensive social media presence for the first year for Sedus UK. Coverage was gained before and during the event on Instagram (sedus_uk), Twitter (@SedusL) and LinkedIn (Sedus Stoll Headquarter).

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Sedus Colour Cookbook

Head of Marketing, Ernst Holzapfel, presented Sedus knowledge and research regarding colour trends in the office during the event. These seminars were well received and well attended. They effectively launched the new Colour Cookbook to visiting architects and designers in the UK.

Four new colour palettes created by Sedus are now available in myriad configurations. Watch this space for more information about the launch of the Colour Cookbook.

To arrange a personal consultation at the Sedus UK showroom, contact us on +44 (0) 20 75 66 39 90.

9, Brewhouse Yard, Clerkenwell, London EC1V 4JR or visit https://www.sedus.com/en/meta/showrooms/ to find out more.

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